Bell Media recently launched Much Rewind on YouTube, serving as the official public archive of celebrity interviews from MuchMusic. The collection currently includes interviews with iconic figures like Christina Aguilera, Missy Elliott, Eminem, and Aaliyah. Dave Krikst, the head of MuchMusic, anticipates a continuous growth in the archive, with new uploads scheduled weekly.
Over the years, fans have urged Bell Media to tap into its vast library of 45,000 archival tapes. The official YouTube channel now showcases digitized footage that surpasses the quality of the original broadcasts. While the inclusion of musical performances in the archive remains uncertain due to copyright issues, Krikst is in discussions with Universal Music Canada to potentially feature live performances by artists like the Tragically Hip.
The uploaded interviews, which date back to the ’90s and ’00s, offer unedited and raw conversations between Much VJs and renowned stars. Krikst aims for Much Rewind to become a go-to destination for historical moments and intends to incorporate shorter clips on the archive’s Instagram and TikTok accounts. The ultimate goal is to blend the iconic archives with current MuchMusic content to engage a broader audience.