In Canada, the absence of Kentucky bourbon has been noticeable due to trade disputes and boycotts. The “Buy Canadian” movement gained momentum, impacting the bourbon industry, including major brands like Jim Beam and Maker’s Mark. Consumers and experts like Davin de Kergommeaux supported the shift towards Canadian alternatives despite missing the distinct taste of bourbon.
Bourbon’s popularity surged in Canada over a decade ago, offering a unique flavor profile different from traditional Canadian whisky. The aging process in new oak barrels gives bourbon its rich flavors, making it a favorite among consumers for sipping or mixing in cocktails. However, bourbon exports to Canada dropped significantly due to trade tensions and shifting consumer preferences.
Maverick Distillery in Ontario responded to the demand by bottling Kentucky bourbon locally. While this move aligns with consumer preferences for Canadian products, it diverges from the “Buy Canadian” sentiment. Nevertheless, it presents an opportunity for Canadian distilleries to innovate and cater to the market’s evolving tastes.
Some distillers in Canada have started producing bourbon-style whisky variations to meet consumer demand for that distinct taste. Despite challenges in the whisky industry, Canadian producers are experiencing a surge in demand, indicating a shift towards local products. As the landscape evolves, Canadian whisky is gaining recognition and appreciation among consumers seeking quality alternatives.