Lego has introduced innovative “smart bricks” designed to enhance its traditional toys with lights, sound, and interactive features. However, an expert in early childhood development suggests that this technological advancement may diminish the open-ended imaginative play that has long been a hallmark of Lego toys.
The renowned Danish toy company unveiled its latest Smart Play system at the Consumer Electronics Show in Las Vegas. This system incorporates bricks and minifigures equipped with electronic components like miniature speakers and sensors, enabling the toys to react to movement and sound. For instance, a new set inspired by Star Wars includes pieces that produce lightsaber sounds and engine noises, while a Lego helicopter can simulate whooshing sounds when manipulated.
According to a news release from the toymaker, these new products are intended to spark creativity in children and provide an interactive play experience filled with exploration and imaginative storytelling. In contrast, early Lego toys, such as the basic building blocks that allowed for endless configurations, were praised for fostering imaginative play by granting children the freedom to construct whatever they desired.
Mariana Brussoni, a faculty member at the University of British Columbia and an expert in early childhood development, highlights that the contemporary Lego kits with predetermined designs may restrict imaginative potential and hinder their effectiveness as a developmental tool. She expresses concerns that the latest offerings could impose similar constraints by directing children’s play experiences towards pre-determined themes.
Dr. Jillian Roberts, an educational psychology professor at the University of Victoria, views any initiative that diverts children from screens and encourages social interaction positively. She believes that if Lego can create products that promote hands-on play and real-life interaction, it could be beneficial for children’s development. However, she cautions that these toys may not be suitable for children with sensory sensitivities, such as those with autism spectrum disorder or photosensitive epilepsy, urging parents to consider their child’s sensory needs when purchasing such toys.
The new Lego toys are scheduled to be available on March 1, with pre-orders commencing this Friday. Notably, they come with a substantial price tag, with a Darth Vader-themed set priced at $69.99 US (approximately $97) and another set featuring Luke Skywalker and Princess Leia priced at $89.99 US (just over $124).