Mattel Inc. is set to launch its first-ever Barbie doll designed to represent autistic children. The toy company collaborated with the Autistic Self Advocacy Network (ASAN) to create the doll, aiming to provide autistic children with a sense of representation while also sending a message to non-autistic individuals.
Noor Pervez, the community engagement manager at ASAN, highlighted the importance of showcasing autistic individuals as normal and valuable members of society. The doll’s unique features, such as eyes that shift slightly to the side to mimic avoiding direct eye contact and mobile elbows and wrists to acknowledge stimming behaviors, were carefully selected over an 18-month development period with input from advocates.
The team deliberated on outfit choices, ultimately opting for a loose-fitting garment to cater to sensory sensitivities. Additionally, the Barbie comes with a fidget spinner and a tablet to further enhance representation for non-speaking autistic individuals. Notably, the doll represents both autistic women and people of color, addressing the under-identification of autism within these demographics.
Deepa Singal from the Autism Alliance of Canada emphasized the importance of broader representation in addressing the under-diagnosis of girls with autism. The introduction of the autistic Barbie aligns with a growing trend in children’s entertainment towards inclusive representation, following initiatives like Sesame Street’s introduction of an autistic character in 2015.
Mattel’s Fashionistas line, which includes dolls representing various disabilities and conditions, aims to reflect the diversity of the world children see around them. The release of the autistic Barbie aligns with Mattel’s commitment to inclusivity and representation in their doll collection.
Pervez, who uses a wheelchair, drew inspiration from his childhood experiences with Mattel’s inclusive dolls, emphasizing the role of toys in promoting empathy and understanding. The introduction of the autistic Barbie serves as a step towards creating a more inclusive and accepting world for all individuals.